Do you want to know how to generate leads online? If you are a small business owner (including people with a home businesses and Network Marketing), then the life blood of your business is qualified leads. Without leads, you do not have customers (or recruits), and without customers (or recruits) you really don’t have a business.
When you have exhausted the list of family and friends that might be interested in what you have to offer (in my experience, some of them will actually start to avoid you if you mention your great new opportunity too many times…) and chatting with strangers in the supermarket does do it for you, most of the options available to you to market yourself and your business are limited. Not to mention that most are quite expensive!
You can try old school, placing an advert in the local newspaper or organising signage for your car. You can sponsor sports teams, hang out at networking events and maybe create a business page on Facebook. Building a website can either be fun (I have several hobby sites and really enjoy building them) or a nightmare if you really don’t like all that techy stuff. You can pay someone to build it for you, but that usually means that it takes time (and more money) to add or update your pages. Ad you have to rely on someone else to manage the site.
This stuff is a little like bookkeeping. It is something that needs to be done, but it is really tedious and not why you started the business. Let’s face it unless you are a bookkeeper or a website builder, these kinds of jobs kinda suck. And that’s even before you really start using the website to generate leads online.
About Using Your Small Business Website to Generate Leads Online
Most websites online today will not create an avalanche of new leads, without spending a lot of money on paid traffic.
A few years ago, you could build a reasonable website, use (white-hat) SEO to create free traffic streams and make more than enough money to cover your costs. I know because I did make money with several websites, not a fortune granted. But one was grossing close to $10,000 a year and it was just sitting there. I wasn’t selling anything myself, it just had other peoples adverts on it. It is still live, you can check it out here: www.knitting-naturally.com. I spend literally hundreds and hundreds of hours building this site with a fantastic company that taught me how to do it the right way. But it took over a year before I was getting a decent amount of traffic. The way of the turtle…
Then Google changed the rules
More than once. And the free traffic dropped from 5,000 visitors per day to around 800. Why? Several reasons; not all sites that were penalised were actually doing the wrong thing. But I did have some bad links from directories, and ever-green rather than dynamic content. Let’s face it , knitting hasn’t really changed much in hundreds of years, so once you have developed tutorials on how to do it there is not much need to update or change the pages!
These days it can still be done, but it is more difficult and more time consuming to get there. So if you are building a site for your small business, doing it yourself and chasing free traffic is probably not going to be very effective. At least not in the short to medium term. A website can be useful as a kind of online business card. You can use the content to demonstrate to your target audience that you know what you are talking about and build credibility. But that audience is not likely to just trip over your site.
You have to put it in front of them somehow.
You invite them to visit the site, call your business or fill in a form online, and then you can build a relationship with them. It is at that point that they are a qualified lead.
So How to Get Them to Notice You…
Some posts on Facebook or YouTube videos go viral and generate millions of free views, but that is not something that you can count on. It might happen for you, but it probably won’t. So that leaves paid traffic.
Which means you will be spending money advertising about you and what you have to offer. Probably on Facebook or Google Adwords, and believe me that can be really expensive unless you know what you are doing. Do you know what you are doing?
Not many small business owners are experts on digital or social media marketing. I wasn’t. Probably still not an expert, but I know someone who is. And that someone is sharing what he knows with other business owners. Some of his training is for sale, you can pay up to $10,000 USD to learn what he knows. But he is also offering training that will get you started (and in a big way) at no cost. Okay, you are asked to pay the shipping if you sign up for his book (DotCom Secrets), but honestly, the training in this book is absolutely priceless.
And that is just the beginning. After you have read the book, he also offers a 100 day training program for people who want to build an affiliate business. It is targeted at a specific group, but what they are teaching in the course can be applied to virtually any business that wants or needs to generate qualified leads online. Worth $997 USD, and he is giving it away! Get the book first and read it. Then come back and I will show you where to find the course!
Check it out, order the book and I promise that you won’t regret it.